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While spending more time at home, many Europeans are turning to home improvement projects. Customers are queuing to get into fashion retailers as lockdowns lift. Retailers have a new opportunity to combine the best of e-commerce, in-store and mobile engagement to optimise the shopping experience and increase customer satisfaction.
    • New customer behaviours are causing retailers to implement new tech-focused solutions: safety and occupancy, in-aisle consultancy and order pickup
    • Digital displays offer dynamic customer experiences and sales opportunities
    • Technology plays an integral role in delivering aspects of shopping that are key to customer experience including safety, speed of service, flexibility and convenience
    • Combining data from e-commerce, physical store and mobile leads to higher customer satisfaction